flexible benefits

Making life less taxing

Flexible benefits are intended to meet the individual needs of employees. However their communication is often anything but flexible.

Whilst take-up had been high amongst managers, participation in E.ON UK's scheme had been much lower among other employees, particularly those working in the company's call centre.

To broaden their appeal, we developed a magazine style for the campaign, targeting messages by user group and incorporating plenty of case studies to demonstrate the real-life benefits.

The approach succeeded in engaging employees at every level of the organisation and appealing to singles in particular, as well as couples and families. As a result, take-up rates improved significantly.

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