John Lewis Partnership

Making an informed choice

The annual Partnership Bonus means a lot to the 70,000+ people employed by John Lewis and Waitrose, not only for its financial value but also for what it stands for.

It was therefore important that the launch of the Partnership’s first-ever BonusSave scheme was communicated in a way that reflected the importance of the bonus in the Partnership’s culture while making it easy to understand and buy into.

Our approach was used across a range of on and offline collateral, and both the feedback and sign-up rate confirmed we’d got the balance right.

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